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Radio stuff found in the move


Summary:

Boyo, we all sure accumulate a lot of stuff over the eras. Several moves ago I finally let go of the refrigerator sized Sony pro reel deck that WHCN gave me for my home-work in the late 1980's. Moves since have seen the eventual diminishing of the extra-bedroomful of 15inch reels themselves, but for decades my packrattiness just could not part with the mass of cassettes and DATs from the days of local AOR being a god.

As time goes the list below will grow. Some of most of it will be total shit to anyone but me, some or most of it will be total shit these days even to me. But if you did Rock Radio or the mighty WHCN back in the the heyday of American hot-promotional AOR, then maybe some of it will just be kinda neat for ya.



For me, what it's all about


Summary:

There are two things I've sworn by in my years in Radio, Claude Hopkins' 1927 book "My Life in Advertising" which defined direct marketing, audience research and 'Positioning' decades before computers were invented and Reis & Trout were born ... and the words below.

I received this as part of a ragged xerox & staples handbook of wisdom from Tom Kelly, my first P.D., way back too far at WSPR-AM Springfield, MA.

I keep the original two pages of these words in a frame. They're yellowed. A few of the letters droop as whoever typed the leaflet did it years before word processors. Now I put 'em here.



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Since 1997 a place for my stuff, and it if helps you too then all the better smithvoice.com